Senior Marketing Manager of Demand Generation – TINYpulse
Limeade is an employee experience software company on a mission to transform work into a source of positivity, energy, humanity, and purpose. Founded in 2006, Limeade is a pioneer in the HR technology industry and is consistently recognized for its own award-winning culture. Today, Limeade solutions are used in approximately 100 countries around the globe. We help every employee know their company cares – and deliver people and business results that matter. Limeade partners with its customers to transform the overall employee experience by helping to improve employee well-being, engagement, and sense of inclusion – in addition to reducing the risk of unwanted turnover and burnout. To learn more, visit www.limeade.com (AXS listing: LME)
Limeade recently acquired TINYpulse – our mission has been helping organizations around the world measure & improve company culture since 2012. Our vision is simple – to make employees happy.
About the role:
We’re looking for an experienced data-driven marketer to help us continue to grow + add fuel to our sales pipeline.
In this role you will plan and execute outbound demand generation programs that nurtur, engage, and convert leads across all channels.
Determine, implement, and constantly test outbound programs to increase lead generation, conversion, and engagement
Develop a full funnel email marketing strategy – create effective content that leads buyers through their conversion journey across a variety of account types and personas
Own all components of audience segmentation strategy in conjunction with customer success and sales leaders
Create compelling multi-channel programs that successfully engage and drive conversion
Self-starter – You don’t need to be told what should be done. You’re able to assess a situation and take care of the responsibilities with little to no direction
Curiosity – you are constantly assessing, analyzing, and researching new strategies to make improvements to existing marketing programs
Creativity – you excel at writing copy that brings SaaS products to life
Cross-collaboration master – you love partnering and learning from others
5+ years relevant marketing experience
Bachelor’s degree in Marketing, or related field preferred
SEO experience a plus
Demonstrated knowledge of Hubspot and Salesforce (or equivalent)
Knowledge of demand generation pipeline preferred (direct response marketing experience a plus)
Limeade provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Limeade will provide reasonable accommodations for qualified individuals with disabilities.
Please Note: Limeade is currently unable to support visa sponsorship for those living in the United States and working under an H1B visa.