Personalized wellness with advanced targeting from Limeade
Employee health and well-being platform enables personalized wellness experiences and rewards
Limeade, an employee health and well-being platform, unveiled new advanced targeting capabilities, giving users personalized wellness experiences and rewards based on a variety of unique characteristics such as location, division, job-type, well-being assessment data, health risk level and benefit eligibility.
“Targeting is really essential to our approach to wellness,” said Scott Pritchard, Limeade customer and manager of the Limeade-based SmartHealth program at the Washington State Health Care Authority. SmartHealth serves a diverse population of over 185,000 people from more than 100 organizations across higher education, state agencies and political subdivisions. “We’re able to segment our largest work organizations into more manageable pieces, which is extremely important. It gives our employees a more seamless experience that reflects who they are, as well as the organization they’re in.”
“We use our targeting capabilities to personalize the wellness experience for each user,” said Justin Jed, vice president of product management at Limeade. “By delivering the most relevant activities, programs and rewards, Limeade makes it easy and enjoyable for people to participate in activities that are meaningful to them. Since we rolled out targeted rewards earlier this year, our customers are seeing more employee engagement.”
Limeade uses an employee’s well-being assessment results, values from biometric screenings or doctor’s visits, and activities they’ve demonstrated interest in to present employees with activities best suited for them. This capability delivers relevant content, improvement programs and rewards, empowering employees to choose activities they’re most passionate about.
“One size fits all just doesn’t work in wellness,” said Jed. “We know that delivering a personalized experience ultimately increases overall participation and use of other programs that help people eat better, get moving, sleep, increase emotional health and financial security.”
“Using the technology that Limeade developed, we help members find specific programs based on their well-being assessment results,” said Pritchard, whose SmartHealth program includes employees, spouses and retirees. “So a self-reported tobacco user would see a challenge for a tobacco cessation activity offered by their own health plan.”
This capability also breathes new life into benefit programs employers already offer by directing people to existing programs and rewarding them for participation.
“Our data told us that a significant number of employees hadn’t seen the dentist for two to three years, and as we know, a toothache doesn’t contribute to high performance at work,” Pritchard said. “Our first step was to drive awareness about the preventive dental care coverage for each plan. With Limeade, we were able to give employees this information based on their own plans and reward them for taking actions like choosing a dentist and getting a cleaning.”
With the advanced targeting capabilities, HR leaders can analyze data that tracks program progress, incentives and reward fulfillment based on specific target groups. This helps leaders keep a pulse on program adoption and progress within specific groups and across the organization.
“The targeted reporting is absolutely amazing,” said Pritchard, who pulls his reports every Monday to examine trends and compare participation across organizations. “As we get more data, we will be able to blend and integrate medical claims, pharmacy and SmartHealth data to help us build a population-based benefits package to help improve our members’ health.”
Limeade released new employment data demonstrating concentrated focus on increasing gender representation across its global workforce. As of February 2022, Limeade reported 51% women make up the employee population and 48% of director-level and above leadership roles are held by women.