UnityPoint Health

Unifying a workforce after multiple acquisitions



In 2012, UnityPoint Health, one of the largest nonprofit health systems in America, acquired several regional hospitals. Suddenly, the organization doubled in size to more than 30,000 employees. It was a watershed moment for UnityPoint, and they needed not only a single HR system, but a unifying, branded wellness initiative to improve health and well-being.


Limeade and UnityPoint developed OnPoint for Health to unify a growing population…and more. With an eye on corporate values and a respect for the unique subcultures of affiliate locations, OnPoint for Health delivered targeted challenges to inspire positive habits and improved well-being. They also emphasized the program in onboarding for new recruits as well as newly acquired employees, delivering an immediate sense of caring from their employer.

To optimize usage of existing benefits and programs, UnityPoint leveraged the Limeade platform to reward employees for switching to the hospital’s electronic patient records portal, – a critical company initiative. Participation increased by 194%, leading to an increase in overall patient utilization.


After OnPoint for Health launched, engagement and well-being grew system-wide, and participation in existing HR programs increased. The statistics speak volumes. And if you talk to one of those newly acquired affiliates – they’ll tell you they’re part of the UnityPoint family.


"OnPoint for Health supported our overall ability to help employees understand our mission, align and – most importantly – get really excited about the future ahead."

Emily Porter, VP of People Excellence