Here at Limeade, we help bring our client’s culture to life. One way we’ve been able to do this is by incorporating company values into challenges and showcasing them through program branding. Promoting values that employees can stand behind is essential to building a successful company culture.
It is important for employees to know and live their company’s values – so it’s critical that organizations consistently communicate them to employees. Many companies invest time and money creating value statements that end up as forgotten words on company websites. In order to make your values have a lasting impact, they need to be genuinely embraced. And the best way to do that is by rewarding employees who live company values. Here are three ways to do just that.
1. Cheers for Peers
Recognize coworkers who live your company’s values. You can do this by rewarding employees that nominate their peers and by also reward the nominees. By celebrating and rewarding employees for behavior that embodies your corporate values, you send a powerful message that performance is noticed and appreciated. In fact, employees feel more enabled and empowered to succeed, as well as more committed to your organization when you have a strategic recognition program that is connected to corporate values. We do this at Limeade by using TINYpulse and we give employees points in our own engagement program each week for recognizing their peers.
2. Walk the Walk
Reward employees who live corporate values by encouraging them to share a story or insight about what the value means to them and how they’re living it. This helps to bring values to life by giving employees concrete examples of how they too can live the values.
3. Display Values
Incorporate company values throughout your program’s imagery and text. We do this in our own Limeade program, LimeMates Be It, by naming challenges and levels around company values. In fact, our program name is named after one of our values — ‘Be it.’ This reminds employees of what your organization stands for and encourages them to model such behavior.
Interested in taking your program beyond wellness? Check out all of our posts in this series on how to change your wellness program into an employee engagement program. We’ll be sharing our tips for how to successfully route to external resources, engage your employees in financial wellness initiatives and even share how to launch challenges around career development.