So far in our Beyond Wellness Series, we’ve talked about how to take your wellness program beyond traditional wellness by incorporating topics that help increase employee well-being and drive engagement: career development, financial wellness and employee onboarding. Next up: routing to resources that matter to your company. By launching your resources as challenges within your program, you can increase traffic AND measure engagement.
It’s important to have effective communication regarding company resources, as we know these are the things that keep talent. But when they are all spread out throughout your company, employees can have a tough time finding them (or even remembering they exist). By utilizing your wellness program to route to resources, you create a “one-stop shop,” where employees can manage their well-being and also their job performance.
9 resources to route to in your wellness program:
- Employee Assistance Program (EAP): Your EAP includes many resources within itself intended to help employees manage personal issues that might otherwise negatively impact job performance, health and well-being. So it’s a no brainer to route to your EAP in your wellness program!
- Benefits Portal: Health, dental, vision and retirement savings plans are critical benefits to an employee, but don’t mean much if employees aren’t aware of them. And we know that when employees don’t take full advantage of their benefits, it can drive up costs for the whole organization.
- Training Tools: Use your wellness program as a place for employees to sign up for training, watch previous seminars and navigate through any training documents they might need. Employees will feel more prepared and motivated for their job when equipped with learning materials.
- Company Discounts: Whether you offer one or 20 company discounts, employees want to know! Discounts for gym memberships, rental cars, hotel bookings and local attractions are a few favorites. Employees love to save, and they love knowing you’re helping them do this!
- Payroll Portal: Statements of earnings and payroll information are employees’ friends. Since many pay stubs are paperless, it is especially important for employees to be ale to access them and see their deductions and earnings.
- Connect with a Coach: If your company has a coach, your wellness program is the perfect place to promote it. Everyone can use some help now and then, and personal coaches help achieve goals, which can translate to workplace success.
- Volunteer Program: Employees who participate in workplace volunteer activities are more likely to be proud, loyal and satisfied. If you don’t have a volunteer program, use your wellness program to announce volunteer events as they come up.
- Company Events: Drive awareness and engagement of company-wide events, such as your holiday party or company sponsored 5K, through your wellness program. Include information about the event and allow employees to RSVP.
- Feedback Forum: Employees like to receive and give feedback. Use your wellness program as a place where employees can give feedback on anything from a meeting to a company policy. Employees feel good knowing they have a place to give their input and that it is heard.
How to Do It
There are two types of ways you can route to these resources – either offer points for checking out the resource OR offer points for completion (like completing a training or a coaching program). Test a combination with your population. And remember, MEASURE engagement. Before you launch a challenge, benchmark engagement and measure how the challenge increased engagement across the company.
Interested in taking your program beyond wellness? Check out all of our posts in this series on how to change your wellness program into an employee engagement program. We’ll be sharing our tips for how to successfully route to external resources, engage your employees in financial wellness initiatives and even share how to launch challenges around your company values.