Limeade Announces Integrated Wellness and Healthcare Transparency Solution in Partnership with Healthcare Blue Book

Mobile- and Web-Based Information and Incentives Help Employees Get the Right Care at the Best Price

Bellevue, WA, September 19, 2013 — Limeade, an enterprise wellness platform company focused on building happy, healthy, high-performing workforces today announced a strategic partnership with Healthcare Blue Book, a leading provider of healthcare transparency tools designed to enable employees to be better healthcare consumers. Limeade and Healthcare Blue Book have teamed up to provide an integrated solution that can financially reward employees and other end users for taking control over their healthcare provider choices. As the Affordable Care Act leads more companies to move from a defined-benefit to a defined contribution model of health benefits, education and healthcare cost transparency are critical to cost savings and user choice. The integrated solution from Limeade and Healthcare Blue Book rewards people for exploring provider options before scheduling procedures. They can also offer choice in how the services are delivered – via the web or mobile devices and smartphones. “The role of Human Resources is shifting. Information that has been locked inside healthcare is being set free. Ready or not, people are demanding information on the cost and quality of healthcare – the same way they do with every other service,” says Henry Albrecht, CEO of Limeade. “Our partnership with HealthCare Bluebook helps us meet this demand.” “The combination of Limeade’s engaging wellness and incentive management platform with our transparency solution gives employees unprecedented choices when it comes to their healthcare,” says Jeffrey Rice, MD, CEO of Healthcare Blue Book. “Traditionally, HR had to decide between wellness and transparency. With this integrated solution, employees and employers can do both – and unlock the full savings potential.” About Limeade Limeade is an enterprise wellness company focused on building happy, healthy, high-performance workforces. Limeade’s flexible technology platform and refreshing approach to wellness and incentive management has made it the market-leader for engagement and results. Limeade clients include Fortune 100 Best Companies to Work For, healthcare providers, and high-performance employers. Learn more at About Healthcare Blue Book Healthcare Blue Book is a health care price transparency company that is dedicated to helping people better manage their health care by providing them with the knowledge and tools they need to shop for and receive a Fair Price for health care services. Its website, , was the first to offer pricing data for health care services on a national basis. The company works with employers, health plans, third-party administrators, on-site health clinics, accountable care organizations and benefits brokers to help their consumers reduce the cost of health care.