News Release

Limeade Accelerates Growth with Key Executive Hires

New Sales Director is Former VP of Sales from ShapeUp®; New User Experience Director Hails from Microsoft® Research; New Marketing Director brings Social Marketing and Gaming Experience from Microsoft Xbox®. 

Henry Albrecht, CEO of Limeade, today announced that the company has filled three newly-created executive positions with talent from ShapeUp and Microsoft.  Limeade has doubled its workforce since the beginning of 2011 and continues to grow rapidly. Limeade is an online corporate wellness platform that builds happy, healthy, high-performance workforces Brett Rubin, most recently Vice President of Sales and Business Development for ShapeUp, is Sales Director responsible for building Limeade’s footprint in the Eastern Region. Sameer Halai, most recently Program Manager for FUSE labs at Microsoft Research, is Director of User Experience. Stephanie Camp, most recently Director of Marketing at doxo and prior to that Digital Marketing Strategist at Microsoft Xbox, is Director of Marketing. Sameer and Stephanie, Seattle residents, will work from Limeade’s Bellevue, WA headquarters. Brett will work from New York, NY. “Limeade’s power to attract some of the country’s best and brightest is testament to our culture. Brett, Sameer, and Stephanie will reinforce and invigorate our customers with their attitudes, skills, and experience with social, mobile and wellness technology. We’re delighted to have them join the Limeade team at this pivotal point in our growth,” stated Henry. Brett Rubin brings 16 years of experience in healthcare industry sales, consulting and strategic planning. In addition to ShapeUp, Brett has worked with Alere (formerly Matria), McKesson, Best Doctors, Inc., and Andersen Consulting (now Accenture). He holds an MBA in Healthcare Administration and a BS in Economics from Union College. “I’m looking forward to contributing to Limeade’s explosive growth in the wellness and incentive service space. I’m especially energized by the Limeade view that employee health, well-being and performance at work are measurably connected. Limeade customers seem to have unprecedented levels of employee engagement. I am excited to build on Limeade’s reputation for providing a simple, cost-effective and results-focused wellness service to the Fortune 1000,” stated Brett. Sameer Halai brings 11 of years of user experience and software development to Limeade. He has led user experience for several innovative products at FUSE Labs within Microsoft Research and at Windows Live Messenger. Prior to Microsoft, Sameer worked at IBM Research and Amdocs. Sameer holds a Masters in Human Computer Interaction from the University of Michigan School of Information, and is the first person to receive a Masters in Social Computing. Stephanie Camp brings a robust mix of mobile, social media and gaming experience to Limeade. Prior to serving as Director of Marketing at doxo, Stephanie led digital strategy and social media for Microsoft’s Xbox and mobile teams. She holds an MBA from The Wharton School of the University of Pennsylvania and a BA from Columbia University. About Limeade Limeade is an online wellness company focused on building happy, healthy, high-performance workforces. Limeade provides a refreshing alternative to traditional, antagonistic wellness approaches, and connects all wellness programs in an integrated, cohesive user experience. Limeade clients include Fortune 100 Best Companies to Work For, healthcare providers, and large, high-performance employers. Additional information about Limeade may be found at