4 ways HR leaders can use employee communications to support well-being and engagement
By: Mady Peterson
Employee communications are critical to the strategic direction and success of your organization. It’s simple: more effective employee communication makes for a more aligned, productive and focused workforce.
On a deeper level, an employee communications strategy is also vital to the success of your well-being initiatives, keeping messaging clear and consistent and helping employees feel cared for and informed.
The power of employee communications
Wellness initiatives are all about supporting employees, and staff communication is a crucial tool for leaders in this effort. With remote work, social media and dispersed workforces, employees are communicating more than ever, but is it effective communication?
According to a recent report by Grammarly Business and The Harris Poll, poor communication in the workplace is a growing problem. And it’s a problem for both leaders and employees. The report shows that “workers now spend over 70% of the workweek communicating on various channels, but most (58%) still wish they had better tools to be more effective.” And “over 8 in 10 business leaders (84%) are feeling the downsides of poor communication, with lower productivity, missed deadlines and increased costs ranking as the top three.”
By creating an effective employee communications plan, you can help your team members find the information they need to do their best work and be their best selves. You can also encourage them to share their experiences with each other so that everyone feels supported along the way. A well-designed employee communications strategy keeps employees engaged, informed and productive. Read on for our top 4 ways HR leaders can use employee communications to support well-being and engagement.
1. Build an effective internal communications strategy
Internal communication remains a top priority for HR leaders as they navigate evolving their internal communication strategies to foster a sense of belonging, value and purpose among employees. As you help employees stay informed and connected, you foster team performance, engagement, inclusion and a sense of organizational care. When organizations provide the culture, tools and processes necessary for effective and positive communication, it signals to employees that they are valued, cared for and respected. This instills mutual trust, support and respect — and prompts employees to reciprocate care and effort toward their organization. And, the benefits of an effective internal communication strategy are endless:
If you need help proving the value of internal communications, watch our on-demand webinar where Limeade and Encompass Health Corporation dive into several key strategies that will help your organization deliver valued communication.
2. Structure your employee communications plan
The world is more digital than ever before, but many companies struggle with this reality: How to deliver targeted and effective communications to a non-digital, deskless workforce?
First, you need to understand what matters to your people, what metrics are important for your business and how best to drive adoption, so you can meet both sets of expectations.
The way you structure your employee communications plan can make all the difference, whether your workforce is in corporate offices or healthcare facilities. Understanding employee needs and then offering relevant benefits updates and HR services, along with opportunities for interaction and engagement, will set you up for success.
Example of how to structure your employee communications plan
We partnered with Wabash National and implemented an employee communications plan to connect their dispersed workforce. By using Limeade to assist with their internal communications,all employee populations now have one place to search for information, see safety alerts, watch videos from leadership and read about the latest updates and events that impact them.
3. Personalize employee communication to meet your workforce where they are
Whether you deliver a mobile app or structure your employee communications plan in-house, give your people the simplicity they want, the information they need and the connection that’s great for your company culture.
For reference, we create a personalized experience with targeted communication and real-time feedback featuring:
Immediate access to benefits and resources
One consistent way to deliver information
Targeted communication to subsets of your employee population (job title, location, etc.)
Flexible technology and customized channels
With a built-in communications functionality, Limeade Well-Being empowers admins and program champions to easily deliver timely and relevant information to targeted employee groups. This gives you the power to improve the physical, emotional, financial and work well-being of your entire employee population.
4. Deliver communications to boost employee engagement
Communication and employee engagement go hand in hand. In order to maintain employee engagement, it’s crucial to communicate effectively to build strong, meaningful relationships, enhance connection and motivation, and ultimately support well-being. When employees feel connected to their company, they are more likely to be productive members of the team who will stay with you for the long run.
Featured story: How Encompass Health connects and engages employees
Encompass Health needed an easy way to connect its staff with relevant company and hospital-specific communications and information. An employee mobile app quickly emerged as a progressive choice for reaching the non-desk workforce.
After launching Limeade, Encompass Health saw immediate results and benefits:
They were able to effectively reach and engage clinicians through their smartphones
They were able to keep employees informed, delivering company-wide communications as well as location/hospital-specific content posted by HR directors
Non-desk employees started feeling more connected to the organization and had easier access to information they needed for their jobs
Employees became more informed and productive and spent less time on administrative tasks and more time on caring for patients