5 minutes with Lee Rossini, Limeade VP of Product and Marketing
By: Mady Peterson
We think we have a pretty awesome leadership team. Our leaders are creative. They’re visionary. They’re quirky. And we learn so much from them every day. To share what makes this leadership team tick, we kicked off a new Q&A series. Check out our most recent post in this series — an interview with Limeade VP of Marketing and Product, Lee Rossini.
WHAT DOES WELL-BEING MEAN TO YOU?
It means a lot more to me today than when I was in my previous roles at various companies. Back then, I thought well-being meant being in great shape, eating well and possibly even having work-life balance. Today, it involves those things but it’s so much more — my mental and emotional state, having meaningful relationships with those around me, my spiritual walk, being on top of my finances and having purpose in what I do — at work and in life.
WHAT BUSINESS PROBLEM ARE YOU MOST EXCITED ABOUT SOLVING?
Ironically, it’s the toughest one to solve — helping employees live better lives with purpose in the work they do. Employee engagement hasn’t improved meaningfully in 16 years — and two-thirds of employees say they aren’t engaged at work. Employee well-being is similarly challenged — the majority consider themselves to be struggling or suffering when it comes to bettering their quality of life. My purpose is to help change that.
WHAT’S THE BEST CAREER ADVICE YOU’VE EVER GOTTEN?
Once I got into a leadership position, a leader I respect a great deal told me I would need to “steel” myself — mentally prepare for tough times ahead. Specifically, he told me, “You will experience a lot of highs and probably even more lows. Things are never as great or as bad as they seem. So, keep a steady leadership presence so you can help shepherd your team without unnecessary drama.”
WHAT DID YOU WANT TO BE WHEN YOU GREW UP?
My father worked for United Airlines and I grew up wanting to be an airline pilot. That dream ended after a few pilot lessons — real pilots can’t get airsick.
WHAT QUOTE HAS CHANGED YOUR PERSPECTIVE?
“It’s amazing what you can accomplish if you don’t care who gets the credit…”– Harry S. Truman.
I’ve worked in places where getting credit for the work seemed more important than the work itself — that creates a really tough culture in which people compete against one another vs. competing together toward what’s best for the company.
Want to learn more about Limeade leaders?
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The Limeade BLKQ Playlist on Spotify highlights Black artistry through music and empowers the Black Kings and Queens of Limeade — and beyond.
About the author
As Manager of Content Marketing at Limeade, Mady is focused on creating a consistent voice across all marketing materials and owning the Limeade brand voice.
Mady has a background in communications, PR, social media and digital marketing including both B2B and B2C content creation and strategy. She received a BA in Communications and Minor in Journalism from Gonzaga University and played collegiate volleyball for Chapman University. You can find her work featured in top publications such as Forbes, U.S. News, Martha Stewart, InStyle, HuffPost, Money and more.
She is a passionate employee experience content marketer with a love for telling stories, wordsmithing and educating others on the power of brand voice.
Outside of Limeade, Mady is a Mom, TV fanatic and avid traveler. Her favorite Limeade value is Listen Well, Speak Plainly.