A deeper look into how Limeade integrates with partners
By: Mady Peterson
At Limeade, customers are at the heart of our product innovation. Last year, we announced the Limeade Integration Center as part of our Smart Hub platform. The seed for this milestone was planted through an informal customer discussion during a Limeade Advisory Board (LAB) meeting.
Learning from our customers
LAB attendees are senior HR leaders at customer organizations who deeply care for their employees and provide strategic guidance on the direction of our business. Their stories are a great reminder of our mission and why Limeade exists in the first place. For product managers, this is an opportunity to learn about our customers’ key business problems.
During a past LAB discussion, we learned how our customers deal with hundreds of different vendors, and how that can be difficult to manage. So, we thought: What if Limeade could integrate every vendor under a single platform? We could significantly reduce administrative burdens for our customers and help them focus on their core mission of supporting their employees. This insight reinforced and validated the vision of the Smart Hub platform.
Our team mapped stakeholder needs to three solution areas:
For users: Offer seamless access to the right resources at the right time
For partners: Offer an easy on-boarding experience, enabling them to serve their solution to the users within days vs. months
For HR buyers: Aggregate different vendor solutions with hassle-free integrations, shorter implementation cycles and partner-usage insights
Thanks to our integration center and powerful machine learning, we guide people to relevant partner programs at the right time. This allows users to get real-time feedback as they progress and rewarded upon completion. It also helps them stay on track, boosts program results and ultimately helps people improve their well-being and engagement. This is good for employees — and for business!
Through a single application programming interface (API), the Limeade platform can promote and incentivize any activity ranging from healthy grocery purchases to setting up a financial budget, all in real time. The platform now aggregates millions of activities from a wide range of well-being and engagement partners.
Delighting customers is our top value. As product managers, we live this by listening and continuously aligning our roadmap to meet our customers’ needs. The Limeade team is excited to continue to deliver whole-person well-being and engagement programs to our users.