How to structure your communications plan: From explaining benefits to shaping culture
By: Mady Peterson
It’s no secret that a connected, engaged workforce is critical to organizational success. In a world that’s more digital than ever before, employers have an opportunity to take advantage of smart phone ubiquity to empower their people with information and connection in the workplace.
The why behind communications
A recent study found that 41% of employees said their top complaint about their employers’ benefits program is that communications are too infrequent. And that’s only half of the equation. Thoughtful communications help employees understand the value of their benefits and keep them informed on the latest company news. More than that, a successful communications plan ensures that employees feel included and appreciated as a part of their company’s vision.
Structuring your communications plan relies on building a strategy that works for your organization. Whatever approach your company takes — whether you deliver an app or structure the plan in-house, give your people the simplicity they want, the information they need and the connection that’s great for your company culture.
This guide will provide you with the strategies and ideas you need to build a plan that works for your organization.