Think pink! 5 Breast cancer awareness activities beyond the ribbon
By: Mady Peterson
We’ve made serious leaps and strides in the fight against breast cancer. Over the past two decades, awareness has skyrocketed — as evidenced by October’s designation as Breast Cancer Awareness Month, people sporting pink ribbons and numerous fundraising events, like the Susan G. Komen Race for the Cure. And it’s not for nothing: Thanks to early detection and improved treatment, death rates have been declining since 1990 — as has the incidence of breast cancer in women ages 50 and older.
At the same time, we’re not totally out of the woods. There are still these scary stats:
1 in 8 women will be diagnosed in their lifetime
It’s the most commonly diagnosed cancer in women
It’s the second leading cause of death in women
Although rare in men, approximately 2,150 men are diagnosed with breast cancer each year
5 Breast cancer awareness activities for your employees
So welcome to October, when it’s time to THINK PINK. Here are five fun, effective Breast Cancer Awareness Month well-being program activities to engage employees in awareness and prevention:
Love Your Ladies. A mammogram only takes 20 minutes and is more awkward than painful, yet many women are still afraid to get one. However, it’s the best form of early detection and literally saves lives. Use your well-being program to educate the women in your workforce about the benefits of a mammogram and reward those ages 40+ who get one.
Breast by Breast Fest (aka BXBF). Why not make it sound like a summer festival to pique interest and attendance? Provide free on-site mammograms, breast self-exam instructions, information on risks and prevention, even testing for the BRCA1 and BRCA2 breast cancer genes (or at least details on where to get tested). Provide healthy snacks, hand out breast squeeze balls (they exist) and reward those who participate — the more you do at BXBF, the more points you earn in your well-being program.
Men Have Mammaries Too. Guys don’t need annual mammograms, but they shouldn’t miss out on October challenges! For them, maintaining an ideal body weight and reducing alcohol consumption are the best prevention. Challenge them to do both in October, offering rewards for weight loss and fewer drinks come Halloween.
Walk, Bike or Run for That Cure. There are so many great breast cancer fundraising events — especially in October! Find out what’s happening in your area and put together a team of colleagues for a day of fun for this important cause.
Adding any of these breast cancer awareness activities into your company’s well-being program is a great way to get your entire workforce involved. Learn how you can reach your entire workforce, no matter where they are or how they work, with Limeade Well-Being, the only comprehensive approach to employee well-being.
Despite the pandemic, Gallup reports a sharp drop in the percentage of employees who strongly agree that their employer cares about their overall wellbeing. Check out this guide on how to reduce employee attrition with a well-being program.
About the author
As Manager of Content Marketing at Limeade, Mady is focused on creating a consistent voice across all marketing materials and owning the Limeade brand voice.