News Release

Limeade Welcomes Kate Farley as New Vice President of Operations

Bellevue, Wash., Sept. 27, 2017 — Limeade, an employee engagement company, appointed Kate Farley as its new Vice President of Operations. With deep expertise in the digital media space, Farley comes to Limeade with nearly 20 years experience running operations at various organizations. Her experience spans account management, customer service, development operations, creative groups, pre-sales and sales planning.

“What I love most about operations is bringing our amazing products and services to life with the customer,” Farley said. “I am grateful to work with a mission-driven organization that will positively impact and change the culture of work. I feel very connected to the Limeade mission and excited to help extend it to the rest of the world.”

Reporting directly Chief Operations Officer, Warren Gouk, Farley is now responsible for leading Limeade operations. Specifically she will manage the implementation, customer support and product specialist teams at Limeade. With a focus on automation, scale and efficiency, Farley will lead the teams to think strategically about how to best delight our customers.

“Limeade has experienced rapid growth and global market expansion. Kate’s extensive experience in operations is a perfect match to further streamline our operating leverage as a SaaS leader in the employee engagement industry,” Gouk said. “Her leadership in enhancing our customer delivery model, experience and lifecycle will be instrumental in the next chapter of success for Limeade.”

Farley joins Limeade from SITO Mobile Ltd. where she served as Senior Vice President of Business Operations before taking on the role of Executive Vice President of Strategy & Sales Marketing. Prior to SITO Mobile, Farley was Senior Vice President of Business Operations at Hipcricket.

Farley lives in the Seattle area with her husband and three children. She volunteers with Seattle Public Schools and the Crohn’s & Colitis Foundation of America.

For more information about Limeade, please visit

About Limeade:
Limeade is an employee engagement company that inspires commitment by elevating culture. Limeade technology creates an immersive experience focused on the whole person, the whole company and the whole ecosystem with integrated well-being, engagement, social recognition and aggregation software. Recognized for its own award-winning culture, Limeade helps the world’s best companies develop happier, healthier and more productive employees. Learn more at