From the Blog

Congrats to Be it award winner Daniel Nelson

The “Culture of Improvement” awards recognize LimeMates who exceptionally live the Limeade culture. The awards – Own It, Anything is Possible, Delight Customers, Speak Plainly, Be It and We’re a Team – ladder up to our six corporate values. An internal nomination committee reviews submissions from fellow LimeMates and selects the winners.

The Be It award goes to Associate Product Manager Daniel Nelson

Daniel takes the initiative to improve Limeade, which is seen through his work on the development of LimeBrain, an internal product wiki. He walks the talk with his own well-being improvement as an avid biker and focus on his nutrition (he brings in vegetables from his garden for LimeMates to eat!).

Here’s what we learned when we sat down to talk with Daniel.

What’s your role at Limeade, and what do you do?

I’ve been at Limeade for over three years, and I’m currently an associate product manager — basically I’m a shepherd for our software. I research what’s going on with our end users, in other software and design circles, and in our market. With this context, I help cast the vision for where we’re heading and support with lots of tactical details to get us there. I also  work on the Limeade native iPhone app.

What do you like most about your job?

I love collaborating with different types of people every day — especially our developers and designers.

IMG 6335 300x225 - Congrats to Be it award winner Daniel NelsonWhat’s your favorite joke?

Oh man, I have a horrible sense of humor. I’m way too serious to have a great joke ready.

What’s one thing not many people know about you?

Right out of college I started a photography business, Curious Imagery, which I did full-time for a few years before joining Limeade.

If you won the Powerball, how would you spend the money?

I’d start by building an apparatus to defy gravity so I could jump off cliffs and walk around on treetops. The concept takes inspiration from “Lawnchair Larry” and the house in “Up,” but the point isn’t to fly. Instead, I’d connect a body harness to some sort of blimp through a rigid ultralight frame. The weather balloons would carry all my mass except for just a few pounds so I could still use gravity to move around… not that I’ve thought about this much or anything.

What was your first job?

A few months after getting my driver’s license, ioCreative (a creative firm in my hometown) took me on as an intern doing design and product photography.

What are you working to improve?

Protecting space for things I value — here are a few areas I plan to invest more into this year:  

  • Intentional daily and weekly rhythms (especially time for reflection, experimentation and dreaming)
  • New creative projects outside work
  • Adventuring outside with friends


How would you describe yourself in three words?

Analytical. Empathetic. Visual.

Words you live by?

“The cure for boredom is curiosity. There is no cure for curiosity.”

IMG 6506 300x300 - Congrats to Be it award winner Daniel NelsonHow do you spend your time outside work?

I love cooking with friends, making art, exploring the outdoors, sipping pretentious beer, spending time with family and occasionally taking on a freelance photography or design gig.

What are your top three favorite books?


What’s a skill you’d like to learn?

Sketching, wireframing and concept art. I want to get better about quickly bringing ideas out of the ether into rough visual form.

How do you live “Be It?”

In my own life, I try to invest in positive systems. Whether buying food, commuting or collaborating, I want my actions to shape a world I feel good about living in.

IMG 5546 300x300 - Congrats to Be it award winner Daniel NelsonFor example, I bike instead of drive as often as possible. Usually I love biking, but it can be cold, wet, exhausting and dangerous. I want to live in a world where biking is safer and more comfortable, but this won’t happen without actually biking, spending money at bike shops and speaking up about what the city needs to support bikers.

I try to do something similar at work by treating myself and my teammates with respect. I want to be part of a culture where people feel welcomed, listened to and connected to their passions. As we learn to do this within our teams, we’ll have greater influence accomplishing our mission of improving well-being outside our office.