From the Blog

Why Changemakers need champions to elevate culture

Calling all changemakers: Are you ready to support the link between employee well-being and engagement? This is a team sport and it starts with you. You have the power to foster a culture that supports well-being improvement.

Why this matters:

Our research shows that when employees feel they have higher well-being, they’re more likely to be engaged in their work. And when employees feel their employer genuinely cares about their well-being, they’re 38 percent more engaged at work.

How can you reach and support all your employees? Create a grassroots network of champions.

What’s a champion network?

Every company is different. So is their culture. Culture is defined as the collective values, norms and beliefs of the organization — also known as “how things are done around here.” Champions set the example and generate enthusiasm for well-being improvement. 

You might already have a champion network at your organization. Whether you view them as wellness champions, well-being ambassadors or brand advocates, they all serve the same purpose — to inspire commitment from employees.

Commitment fosters loyalty and engagement — but it’s a two-way street. Show employees you’re investing in their well-being by developing and fostering a champion network.

Why is a champion network important?

In his book, The Tipping Point: How Little Things Make a Big Difference, Malcolm Gladwell explains, “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire.”

He adds, “If you want to bring a fundamental change in people’s beliefs and behavior… You need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”

You can’t do this alone — it takes a team to gain momentum. Your champions bring your vision to life by creating a community. At the grassroots and local level, they’re relatable and can make company-wide initiatives feel personal and real. Champions can also provide continuous feedback. What’s resonating and working? Where’s the push back?

3 ways to recruit champions:

  1. Open it up for nominations. Encourage employees to recognize and recommend their teammates.
  2. Recruit from leaderboards. Who consistently participates? Who lives and breathes your values? Elect employees who walk the talk.
  3. Assign someone from each team. Encourage departments to select a team captain to be their champion.

See it in action:

Our customer Mercury Insurance has a robust network of well-being ambassadors. See how their champions drive success by going above and beyond to bring their well-being program to life.