How to pitch a corporate wellness program: 6 strategies for 2023
By: Jennie Overton
When it comes to employee wellness programs, many companies look at them as a way to keep their employees healthy and happy. But it’s also an excellent opportunity to improve company culture and show your employees you care. In fact, employees are 9x more likely to stay at their company for three or more years when they feel their organization cares. Because employee wellness is so important, we’ve put together a checklist of six strategies to help make sure your corporate wellness program pitch is successful.
6 strategies to pitch a corporate wellness program
1. Know your audience
Before you pitch a corporate wellness program, it’s important to know who you’re pitching to. If you’re a mid-level employee pitching to upper management, it’s important to get their buy-in and excitement. Think about what is important to leadership. For example, if employee retention, employee engagement, preventing turnover and burnout are top priorities, make sure you show how a wellness program can help positively impact those areas.
2. Start with stats to back you up
This now brings us to wellness program statistics. Start by citing statistics that prove the benefits of corporate wellness programs. These can include:
- Proof that wellness programs can improve employee health and reduce healthcare costs, like this one from Harvard Business Review
- Studies that show how health affects productivity, like this Well-being and Engagement report from Limeade and Quantum Workplace
- Information about cost savings and business benefits of employee wellness programs, like this Total Economic Impact Study from Forrester
3. Prepare a budget
It’s also important to know how much money your organization has allocated for this initiative before pitching a corporate wellness program. This helps guide your approach and ensures that your pitch is realistic. While doing this research, you’ll need to know how much corporate wellness programs usually cost so that you can provide leadership with a baseline to ensure the budget they have set is reasonable.
4. Identify wellness goals that align with your company’s mission
Wellness goals should be consistent with your company’s mission. Successful wellness programs reinforce the company’s mission and values. Here are 4 ways to align your employee wellness program with company goals. It’s also key to keep in mind that wellness program goals must be measurable. You’ll want to know how successful your program is at improving employee health, so you can adjust accordingly in future years.
5. Understand how you will measure success
A successful employee wellness program can improve company culture, reduce turnover and lower total costs. Ensure that the wellness program vendor you choose has analytics and reporting to help show wellness program impact around the goals your leadership team cares about. For example, recent research from Willis Towers Watson reports improving workforce well-being and enhancing employee experiences are top goals for U.S. employers.
6. Understand what wellness programs are already in place and how to fit a new one into the mix
Finally, it’s important to understand what types of wellness offerings are already in place at your organization. Does your organization already have separate offerings for mental health or other point solutions for clinical conditions? If there are separate solutions already in place, it’s important to choose a wellness program vendor that can bring these offerings into one central place for easy access, while also providing additional health and well-being resources to employees.
A refreshing take on employee wellness
What we’ve covered above is far from an exhaustive list of advice for how to pitch a corporate wellness program. But, it’s a good start to help you understand what you need to consider when working on your presentation. If you’re looking for more information on how to pitch a corporate wellness program or if you have any questions about the process, please reach out. We’d love to help.