Effective and compelling workplace communication is table stakes in today’s world of work
By: Taylor Blessing
Employees face demands for their time in every direction. Whether it be constant pings from workplace apps, sifting through endless emails, or the constant draw to social media and its endless scroll. HR leaders are struggling to break through the noise. How can they deliver both a corporate communication strategy and provide the connection employees need to prioritize their whole-person well-being?
Limeade research makes the case that companies no longer need to choose between these two things. Instead, by communicating with care, companies can deliver a communication strategy while also creating a culture built on connection and employee well-being. The result? Lower employee burnout due to more trust and inclusion in the workplace.
How does workplace communications impact employee well-being?
When employees feel they have received adequate information they’re nearly 3x less likely to feel burned out and nearly 2x as likely to feel engaged in their work. Since 70% of professionals believe employers aren’t doing enough to prevent or reduce burnout, the writing is on the wall — HR leaders need to do things differently.
Limeade is the only solution provider that targets and personalizes communications all in one place. By consolidating employee benefits, resources and initiatives into one location, you’ll amplify care and increase utilization of benefits across your entire organization:
4x/week minimum well-being program participation
5x higher utilization of ancillary benefits and resources
56% of employees reported less stress
Workplace communication is the core of an effective well-being experience. With a corporate communication channel that looks and feels like the apps employees are already using, Limeade customers engage with employees in a two-way experience, where participation is encouraged and recognized. The benefits go far beyond an informed workforce and into a company where well-being and engagement are baked into the workday.
“We thought the app would be a big hit with millennials, but we’re finding that employees of all generations have fallen in love with their ability to communicate with it. They’re engaged and we’re learning so much
from having a direct feedback loop with everyone.”
Claire Haggard, Manager of People Engagement, Wabash National
Limeade customers communicate with effective tools to not only reach employees where they are — wherever they work — but also collect real time sentiment and feedback using proprietary listening functionality. With Limeade, organizations can easily act on this information with flexible technology to communicate updates through customized channels.
The cost of poor workplace communications
We have all come to expect a personalized experience from digital platforms — and a well-being program should be no different. Limeade offers an immersive human-centered well-being experience as unique as every individual.
Everyone feels the negative results from a more traditional communication strategy. Email continues to be the principal method of communication in most workplaces. Inboxes have become storage for random notifications. The average worker has an average of 651 unread emails! That’s a lot of noise.
Time wasted at work sifting through communication adds up fast:
Workplace communication overload and a lack of personalization leads to stress, which leads to burnout. According to a Gallup survey, employees who feel ignored by their bosses are 15 times more likely to be actively disengaged. When employees feel isolated and ignored, their health suffers.
Limeade solutions provide a refreshing experience end-to-end, for employer and employees. Leadership can deliver a corporate communication strategy mixed with results-driven wellness and well-being activities — along with a sprinkle of socially contagious content that is organically curated by peers and leaders. All of which is delivered in a modern, consumer-grade, digital experience.
A workplace communication strategy driving business goals
The bottom line is that in order to communicate effectively in today’s workplace, HR teams are up against a lot of noise. Employees want to stay informed but are overwhelmed. Limeade can help you reach everyone — and make your message resonate — by delivering the right message to the right person at the right time.
Communication is a crucial piece of the employee experience – especially during open enrollment. Get 4 tips for keeping employees informed.
About the author
With a background in product and brand marketing, Taylor has led go-to-market initiatives for SaaS companies as well as produced digital campaigns, websites, case studies and more to create compelling content for audiences.